Search results for author:"Gwo-Hshiung Tzeng"
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A Hierarchy Fuzzy MCDM Method for Studying Electronic Marketing Strategies in the Information Service Industry
International Academy for Information Management Annual Conference 1998 (December 1998)
In this paper, the impacts of Electronic Commerce (EC) on the international marketing strategies of information service industries are studied. In seeking to blend humanistic concerns in this research with technological development by addressing...