Promoting national values for social change: Evaluating the Heartlines life orientation campaign in South Africa

Amy K. Farthing-Chesser

Promoting national values for social@change: Evaluating the <italic>Heartlines</italic> life@orientation@campaign in South@Africa (2008) pp. 1–159

Introduction . The current dissertation research describes the purpose and relevance of Entertainment Education (EE) as a strategy to educate and promote health-related behavior change. The intervention consists of the use of media...