You are here:

Instructional Media Choice: Factors Affecting the Preferences of Distance Education Coordinators
Article

, , Open University of Israel, Israel

Journal of Educational Multimedia and Hypermedia Volume 14, Number 2, ISSN 1055-8896 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA

Abstract

This paper examines the impact of several variables on media choice among 51 distance education course coordinators at the Open University of Israel. Hypotheses were drawn from Media Richness Theory (Daft & Lengel, 1984), Social Influence Theory (Fulk, 1993), Media Symbolism (Trevino, Lengel & Daft, 1987), and Experience Account (King & Xia, 1997), along with research questions about the influence of additional contextual variables. It was found that prior skill has a significant and meaningful impact on media choice and that both social influence and medium richness correlate with media choice. However, contrary to theoretical predictions, media richness and media symbolism did not correlate with perceived levels of equivocality in a message.

Citation

Caspi, A. & Gorsky, P. (2005). Instructional Media Choice: Factors Affecting the Preferences of Distance Education Coordinators. Journal of Educational Multimedia and Hypermedia, 14(2), 169-198. Norfolk, VA: Association for the Advancement of Computing in Education (AACE). Retrieved May 23, 2019 from .

Keywords

References

View References & Citations Map

These references have been extracted automatically and may have some errors. Signed in users can suggest corrections to these mistakes.

Suggest Corrections to References

Cited By

View References & Citations Map

These links are based on references which have been extracted automatically and may have some errors. If you see a mistake, please contact info@learntechlib.org.