A Blog Acceptance Model: An Exploratory Study of Course Blogs in an EFL Learning Environment
Hsiao-hui Hsu, Lunghwa University of Science and Technology, Taiwan ; Yu-ying Chang, National Taiwan University of Science and Technology, Taiwan
Society for Information Technology & Teacher Education International Conference, in Austin, Texas, USA ISBN 978-1-880094-92-1 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA
With the popularity of the Internet and the progress of computer communication, blogs have become a prospect. However, little attention has been paid to studies on course blogs, used as a platform of micropublishing and supplementary reading. This study aimed to investigate EFL learners' acceptance of course blogs employing the model of Unified Theory of Acceptance Use of Technology and further understand the four constructs of the model. Data collected from 65 students' questionnaire survey, revealed that performance expectancy, effort expectancy, and social influence were the major three keys of the UTAUT model to assess the acceptance of the course blog. It indicated that the UTAUT model did predict EFL learners' positive acceptance of the course blog. It also implied that the UTAUT model appeared to be modified when it was applied to learners with a sound technological information infrastructure and training. In addition, behavioral intention acted as a mediator to urge students to use more time and higher frequency in course blogs.
Hsu, H.h. & Chang, Y.y. (2012). A Blog Acceptance Model: An Exploratory Study of Course Blogs in an EFL Learning Environment. In P. Resta (Ed.), Proceedings of SITE 2012--Society for Information Technology & Teacher Education International Conference (pp. 1847-1852). Austin, Texas, USA: Association for the Advancement of Computing in Education (AACE).