Production of Online Educational Video for a “Lean in” Viewing Experience
Alberto Ramirez Martinell, Julie-Ann Sime, Lancaster University, United Kingdom
EdMedia + Innovate Learning, in Vienna, Austria ISBN 978-1-880094-65-5 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC
Abstract: The button-up initiative of producing online educational video for Higher Education audiences, is taking over institutional video production. Practitioners and enthusiast producers are committing considerable time and effort to create their own audiovisual content. However, the production of educational video should not mirror the production of television content as there is a complex relationship between producer, the educator, and the target audience that must be considered for the creation of educational, online, audiovisual content. The metaphor of leaning the body forward while attentively working at a computer is used to stress the importance of the viewers’ engagement with what they are doing – an essential feature of educational video.
Ramirez Martinell, A. & Sime, J.A. (2008). Production of Online Educational Video for a “Lean in” Viewing Experience. In J. Luca & E. Weippl (Eds.), Proceedings of ED-MEDIA 2008--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 1323-1328). Vienna, Austria: Association for the Advancement of Computing in Education (AACE).
© 2008 Association for the Advancement of Computing in Education (AACE)