Who’s Taking Our Online Surveys?
Jacqueline Wilson, The University of the West Indies, Trinidad And Tobago
E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Honolulu, Hawaii, USA ISBN 978-1-880094-60-0 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA
Web surveys are flexible technologies for gathering student feedback and measuring the quality of the learning environment, but they are subject to bias. Online technologies allow us to explore bias more efficiently and react to it in a timely manner. Until now, however, non-respondent characteristics have been an unknown in survey investigations. This study found that first-year university students responding to a web survey are higher-achieving, early adopting students who log on more frequently, have better computer skills than non-respondents, and have positive attitudes and less anxiety towards computers. Multiple regression analysis revealed that computer anxiety and skills predict usage. Therefore, when considering respondent and non-respondent behaviours, attitudes and motivations predict behaviours. Computer users will be comfortable taking web-based surveys, but we have to design surveys for those with varied technological abilities and attitudes.
Wilson, J. (2006). Who’s Taking Our Online Surveys?. In T. Reeves & S. Yamashita (Eds.), Proceedings of E-Learn 2006--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 1006-1011). Honolulu, Hawaii, USA: Association for the Advancement of Computing in Education (AACE).
© 2006 Association for the Advancement of Computing in Education (AACE)