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E-learning in Busy Retail Stores : Is Customer Training Effective?
PROCEEDINGS

, RMIT University, Australia

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, Canada ISBN 978-1-880094-57-0 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA

Abstract

There has been an increase in the use of e-learning in corporate organisations. However the impact on learning has not been widely investigated in detail. The overall aim of this research was to investigate how one corporate organisation deployed e-learning to its customers. A secondary aim was to determine whether the learning made an impact to the organisation. The study consisted of two parts: a questionnaire and in-depth interviewing of the participants. The overall results of customer perception of e-learning as a training tool were positive and the issues raised are suggested to be enhanced by follow up research on future experiences.

Citation

Chenh, L. (2005). E-learning in Busy Retail Stores : Is Customer Training Effective?. In G. Richards (Ed.), Proceedings of E-Learn 2005--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 251-258). Vancouver, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved June 18, 2019 from .

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