You are here:

Storytelling with Data: Visualization in Education- Semiotics Perspective

, , New York Institute of Technology, United States

Society for Information Technology & Teacher Education International Conference, in Washington, D.C., United States ISBN 978-1-939797-32-2 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA


Semiotics is one of the approaches to media education and new media literacy. It complements and promotes the ideals of Media Literacy education. It opens a new way to the study of media literacy. We can not only study the alphabet of deaf-mutes, symbolic rites, polite formulas, military signals, and religious symbols but also study the commercials, sit-coms, soap operas, bulletin boards, and now the Internet. In a sense, we all are using, deconstructing, learning, and reading signs even though we never studied Semiotics. We learn new signs every day as the signs evolve continually in their meaning or significance all the time. Instead of consumers of media, new generations need to be the producers of media. The presentation defines “Semiotics” and “Media Literacy,” examines digital media and its culture in education from a semiotics perspective, and provides resources and examples for integrating semiotics and new media literacy into the curriculum.


Yildiz, M. & Swid, A. (2018). Storytelling with Data: Visualization in Education- Semiotics Perspective. In E. Langran & J. Borup (Eds.), Proceedings of Society for Information Technology & Teacher Education International Conference (pp. 3739-3744). Washington, D.C., United States: Association for the Advancement of Computing in Education (AACE). Retrieved March 21, 2019 from .

View References & Citations Map


  1. Albertson, M.E. (1997). Creativity and the Evolution of Semiotics units using Internet Communication. The Claremont Graduate University PhD. Dissertation. ProQuest.
  2. Berger, A.A.(1982). Media analysis techniques. Vol 10. Beverly Hills, CA: Sage Publications.-3743-SITE 2018-Washington, D.C., United States, March 26-30, 2018
  3. Brunner, C. & Tally, W. (1999). The new media literacy handbook: an educator's guide to bringing new media into the classroom. New York: Anchor Books/Doubleday.
  4. Cassidy, M.F. (1982). Toward integration: Education, instructional technology, and semiotics. A Journal of Theory, Research, and Development; v30 n2 p75-89.
  5. Codognet, P. (1990) Ancient Images and New Technologies: The Semiotics of the Web. Retrieved from
  6. Danesi, M. (1994). Messages and Meaning: An Introduction to Semiotics. Toronto: Canadian Scholars’ Press Inc.
  7. Eco, U. (1976). A Theory of semiotics. Bloomington: Indiana University Press.
  8. Freire, P. (1993). Pedagogy of the oppressed. New York: Continuum
  9. Gerver, E. (1986). Humanizing technology computers in community use and adult education. New York: Plenum Press.
  10. Hobbs, R. (1997). Expanding the concept of literacy. Media literacy in the Information Age. New Brunswick: Transaction Publisher. 163-183.
  11. Lester, P.M. (1995). Visual communication: images with messages. Boston: Wadsworth Publishing Company.
  12. Luke, C. (1994) Feminist pedagogy and critical media literacy. Journal of Communication Inquiry, special issue on "Critical Media Pedagogy" 18(2), 27-44.
  13. Mangan, J.W. (1981). Learning through pictures: a study of cultural and cognitive aspects of visual images. Thesis (Ed.D.) University of Massachusetts.
  14. Masterman, L. (1985). Teaching Media. London: Comedia Publishing Group.
  15. McLuhan, M. And Fiore, Q.(1967) The Medium is the Message. Singapore: HardWired.
  16. November, A. (2001, March). Teaching kids to be web literate. Technology and Learning, vol 21, pp.42-46.
  17. Peirce, C.S. (1958). Collected Papers. Cambridge, Mass.: Harvard University Press.
  18. Scott, A., Yildiz M. (1996) Minnie Mouse Meets Paulo Freire: Media Literacy, Praxis, and Multicultural Education, National Association for Multicultural Education 1996 Proceedings. 252-261.
  19. Yan, M. (1995). A Semiotic Analysis of Icons on the WorldWide Web. International Visual Literacy Conference. Chicago. EDRS.

These references have been extracted automatically and may have some errors. If you see a mistake in the references above, please contact