The Business of Distance Education: Managing growth, budgets, and bureaucracy
Lisa Holstrom, Univ. of Cincinnati, United States
Society for Information Technology & Teacher Education International Conference, in Atlanta, GA, USA ISBN 978-1-880094-52-5 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA
Management of distance education courses and degrees is an often-neglected topic, but it is crucial to the success of any program. This presentation will provide a framework for working through the issues of marketing and student recruitment, preparing budgets and business plans, and negotiating the maze of university departments upon whom a program's success is dependent. The University of Cincinnati's largest distance education program, the on-line Associate's degree offered by the Early Childhood Learning Community for preschool teachers, will be used as an example of enrollment growth and management. Beginning with 8 students in 2000, the program now enrolls 300 students in 38 states and 4 countries who are taking 500 courses per quarter. Originally supported by a $3M university loan, the program now supports itself. Marketing strategies and business plans will be shared with participants as they identify issues that exist within their institutions. Participants will also be asked to share their own solutions.
Holstrom, L. (2004). The Business of Distance Education: Managing growth, budgets, and bureaucracy. In R. Ferdig, C. Crawford, R. Carlsen, N. Davis, J. Price, R. Weber & D. Willis (Eds.), Proceedings of SITE 2004--Society for Information Technology & Teacher Education International Conference (pp. 489-490). Atlanta, GA, USA: Association for the Advancement of Computing in Education (AACE).