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“Edutainment?” Knowledge Construction in a Digital Learning Environment Challenges Between the Medium and the Message
PROCEEDINGS

, Medaille College, United States

Society for Information Technology & Teacher Education International Conference, in Jacksonville, Florida, United States ISBN 978-1-939797-07-0 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA

Abstract

In the new technologically driven academic marketplace, where competition and branding comprise a leading role in defining institutions of higher learning, must knowledge be constructed in the form of ‘edutainment’ in order for learning to occur? The pressures on institutions of higher learning to remain competitive have accompanied the paradigm shift for ensuring ‘a consumer approach’ to learning. Thus the question arises as to whether institutions of higher learning should offer on-line courses that appear to pander to the demands of a technically-oriented learner culture, with less regard to educational practice or content quality? As more colleges offer greater on-line learning opportunities for generating student enrollment, the opportunity for creating innovative courses is a major concern for many on-line instructors. This paper will examine the use of technology integration, social media and popular culture as the ‘new brand of teaching’ in a digitally connected learning environment.

Citation

Correa, E. (2014). “Edutainment?” Knowledge Construction in a Digital Learning Environment Challenges Between the Medium and the Message. In M. Searson & M. Ochoa (Eds.), Proceedings of SITE 2014--Society for Information Technology & Teacher Education International Conference (pp. 2453-2458). Jacksonville, Florida, United States: Association for the Advancement of Computing in Education (AACE). Retrieved October 17, 2019 from .

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