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Social Cues in Multimedia Learning: Role of Speaker's Voice

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Journal of Educational Psychology Volume 95, Number 2, ISSN 0022-0663


In 2 experiments, learners who were seated at a computer workstation received a narrated animation about lightning formation. Then, they took a retention test, a transfer test, and rated the speaker. The results are consistent with social agency theory, which posits that social cues in multimedia messages can encourage learners to interpret human-computer interactions as more similar to human-to-human conversation. (Contains 25 references, 2 tables, and 1 appendix.) (GCP)


Mayer, R.E., Sobko, K. & Mautone, P.D. (2003). Social Cues in Multimedia Learning: Role of Speaker's Voice. Journal of Educational Psychology, 95(2), 419. Retrieved October 16, 2019 from .

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