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Locating the Semiotic Power of Multimodality
ARTICLE

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Written Communication Volume 22, Number 2, ISSN 0741-0883

Abstract

This article reports research that attempts to characterize what is powerful about digital multimodal texts. Building from recent theoretical work on understanding the workings and implications of multimodal communication, the authors call for a continuing empirical investigation into the roles that digital multimodal texts play in real-world contexts, and they offer one example of how such investigations might be approached. Drawing on data from the practice of multimedia digital storytelling, specifically a piece titled Lyfe-N-Rhyme, created by Oakland, California, artist Randy Young (accessible at http://www.oaklanddusty.org/videos.php), the authors detail the method and results of a fine-grained multimodal analysis, revealing semiotic relationships between and among different, copresent modes. It is in these relationships, the authors argue, that the expressive power of multimodality resides.

Citation

Hull, G.A. & Nelson, M.E. (2005). Locating the Semiotic Power of Multimodality. Written Communication, 22(2), 224-261. Retrieved October 19, 2019 from .

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