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Selections from the ABC 2011 Annual Convention, Montreal, Canada
ARTICLE

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Business Communication Quarterly Volume 75, Number 3, ISSN 1080-5699

Abstract

The 12 Favorite Assignments featured in this article were presented at the 2011 Annual Convention of the Association for Business Communication (ABC), Montreal, Canada. A variety of learning objectives are featured: delivering bad news, handling difficult people, persuasion, reporting financial analysis, electronic media, face-to-face communication, and much more. Some Favorite Assignments take a full semester to complete; others can be done within a single class. Each assignment reflects the individual author's passion for active learning that stimulates practical skill building, judgment, and communication skills. Additional teaching materials--instructions to students, stimulus materials, slides, grading rubrics, frequently asked questions (FAQs), and sample student projects--are posted on http://www.salesleadershipcenter.com/research.html#mfa12.

Citation

Whalen, D.J., Andersen, K., Campbell, G., Crenshaw, C., Cross, G.A., Grinols, A.B., Hildebrand, J., Newman, A., Ortiz, L.A., Paulson, E., Phillabaum, M., Powell, E.A. & Sloan, R. (2012). Selections from the ABC 2011 Annual Convention, Montreal, Canada. Business Communication Quarterly, 75(3), 318-340. Retrieved October 20, 2019 from .

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