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Incorporating the Internet into the marketing classroom: Problems, opportunities and thoughts
ARTICLE

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Internet and Higher Education Volume 1, Number 3, ISSN 1096-7516 Publisher: Elsevier Ltd

Abstract

This paper examines the current state of integration and research regarding the use of the Internet in marketing education. This investigation summarizes some of the opportunities and difficulties in integrating Internet activities in the traditional marketing classroom. This paper also offers ideas for future applications and research.

Citation

Phillips, M.R. & Horton, V. (1998). Incorporating the Internet into the marketing classroom: Problems, opportunities and thoughts. Internet and Higher Education, 1(3), 223-230. Elsevier Ltd. Retrieved September 29, 2020 from .

This record was imported from Internet and Higher Education on January 29, 2019. Internet and Higher Education is a publication of Elsevier.

Full text is availabe on Science Direct: http://dx.doi.org/10.1016/S1096-7516(99)80169-9

Keywords