Incorporating the Internet into the marketing classroom: Problems, opportunities and thoughts
Internet and Higher Education Volume 1, Number 3, ISSN 1096-7516 Publisher: Elsevier Ltd
This paper examines the current state of integration and research regarding the use of the Internet in marketing education. This investigation summarizes some of the opportunities and difficulties in integrating Internet activities in the traditional marketing classroom. This paper also offers ideas for future applications and research.
Phillips, M.R. & Horton, V. (1998). Incorporating the Internet into the marketing classroom: Problems, opportunities and thoughts. Internet and Higher Education, 1(3), 223-230. Elsevier Ltd.