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Expanding the Crisis Planning Function: Introducing Elements of Risk Communication to Crisis Communication Practice
ARTICLE

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Public Relations Review Volume 24, Number 3, ISSN 0363-8111

Abstract

Suggests use of elements of risk communication by crisis communication practitioners facing increasing industrial reliance on new technologies which might be associated with potential health/environment harm. Studies a small company crisis which reveals that elements of anticipation, public involvement/trust, technological comparison, and media tolerance might be useful to public relations practitioners dealing with technological crises. (PA)

Citation

Williams, D.E. & Olaniran, B.A. (1998). Expanding the Crisis Planning Function: Introducing Elements of Risk Communication to Crisis Communication Practice. Public Relations Review, 24(3), 387-400. Retrieved February 20, 2020 from .

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