Expanding the Crisis Planning Function: Introducing Elements of Risk Communication to Crisis Communication Practice
Public Relations Review Volume 24, Number 3, ISSN 0363-8111
Suggests use of elements of risk communication by crisis communication practitioners facing increasing industrial reliance on new technologies which might be associated with potential health/environment harm. Studies a small company crisis which reveals that elements of anticipation, public involvement/trust, technological comparison, and media tolerance might be useful to public relations practitioners dealing with technological crises. (PA)
Williams, D.E. & Olaniran, B.A. (1998). Expanding the Crisis Planning Function: Introducing Elements of Risk Communication to Crisis Communication Practice. Public Relations Review, 24(3), 387-400.