Abstract

Addresses the opportunities offered by the Web to marketers. Considers the Web as a two-way communication model in which four different communication states can take place. Suggests the necessity of new concepts and models for marketers to manage their Web sites, and presents opportunities supporting the marketers' objectives in the new environment. (Author/AEF)

Citation

Kiani, G.R. (1998). Marketing Opportunities in the Digital World. Internet Research, 8(2), 185. Retrieved March 25, 2023 from https://www.learntechlib.org/p/86361/.

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Keywords

• business
• computer mediated communication
• Computer Networks
• Corporations
• Information Networks
• Institutional Advancement
• marketing
• models
• Vendors
• World Wide Web