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Reflections of Education: A Case Study of Educational Technology Advertisements


New Jersey Journal of Communication Volume 6, Number 2, ISSN 1067-9154


Examines advertisements directed at instructors in higher education. Reveals six assumptions about education and technology: educational technology is the agent of learning; education is a function of production values; traditional educational methods are obsolete; geography is the major impediment to education; confusion of language and reality; and technology industry is an educational institution. (SR)


Alexander, M.S. & Petkanas, W. (1998). Reflections of Education: A Case Study of Educational Technology Advertisements. New Jersey Journal of Communication, 6(2), 185. Retrieved April 1, 2020 from .

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