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Visual Stereotypes and Virtual Pedagogical Agents


Journal of Educational Technology & Society Volume 11, Number 4, ISSN 1176-3647 e-ISSN 1176-3647


The paper deals with the use of visual stereotypes in virtual pedagogical agents and its potential impact in digital learning environments. An analysis of the concept of visual stereotypes is followed by a discussion of affordances and drawbacks as to their use in the context of traditional media. Next, the paper explores whether virtual pedagogical characters introduce anything "novel" with regard to the use of visual stereotypes--as compared both to real life interaction between humans and to the use of visual stereotypes in traditional non-interactive media such as magazines, film, television and video. It is proposed that novel affordances, as well as novel drawbacks, indeed are being introduced with the use of visual stereotypes in virtual characters. The conclusion of the paper is that knowledge on these matters can be useful both for developers of educational systems and for educators in enabling them to strengthen some pedagogical settings and activities. (Contains 9 figures.)


Haake, M. & Gulz, A. (2008). Visual Stereotypes and Virtual Pedagogical Agents. Journal of Educational Technology & Society, 11(4), 1-15. Retrieved April 15, 2021 from .

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