Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education
Computers & Education Volume 52, Number 3, ISSN 0360-1315 Publisher: Elsevier Ltd
Our research specifically focuses on the effects of the national cultural background of educators on the acceptance and usage of ICT, particularly the Web as an extensive and expanding information base that provides the ultimate in resource-rich learning. Most research has been used North Americans as subjects. For this reason, we interviewed European educators from diverse cultures; in particularly, we analysed the cultural differences and their moderating effects on acceptance-based relationships between European universities: European Nordic culture in contrast to European-Mediterranean culture.The empirical results provided strong support for the hypotheses. Cultural differences have a significant impact on attitudes and behaviours towards using Web-based applications. The Nordic culture is driven more by instrumental factors and intrinsic enjoyment-based factors. On the other hand, the PSG-Mediterranean culture (Portugal, Spain and Greece) seems to regard the Web more as a means to a social end.
Sánchez-Franco, M.J., Martínez-López, F.J. & Martín-Velicia, F.A. (2009). Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education. Computers & Education, 52(3), 588-598. Elsevier Ltd.
- Adoption (Ideas)
- College Faculty
- Computer Uses in Education
- Cultural Background
- Cultural Differences
- educational technology
- electronic learning
- Foreign Countries
- higher education
- Psychological Characteristics
- Technology Acceptance Model (TAM)
- technology integration
- Uncertainty avoidance
- Web Based Instruction
Cited ByView References & Citations Map
An Investigation of University Student Readiness towards M-learning using Technology Acceptance Model
Shakeel Iqbal, Iqra University Islamabad Campus; Zeeshan Ahmed Bhatti
The International Review of Research in Open and Distributed Learning Vol. 16, No. 4 (Nov 02, 2015)
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