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Managing the Podcast Lecture: A Hybrid Approach for Online Lectures in the Business Classroom

TLRPTIL Volume 51, Number 4, ISSN 8756-3894


This article discusses a pilot project applying podcast technology to a management course. The project was designed, implemented, and evaluated in spring 2006 in conjunction with the Management and Supervisory Development program at Athens Technical College (Athens, Georgia). The project goals were to evaluate the pedagogical, logistical, and technical effectiveness of the use of webcast technologies for college courses. The technical structure for this project was developed and maintained by the Athens Technical College Office of Computer Services with technical support from the Georgia Department of Adult and Technical Education Virtual Technical College. The Principles of Management (MSD 100) course, which develops skills and behaviors for effective supervision of people and tasks in business organizations, was delivered in a hybrid distance-learning format--a mix of online technology with classroom instruction. These two instructional strategies combine to achieve the flexibility and consistency of online learning with concentrated learning in the weekly classroom meeting. Students utilize a learning management system (LMS) to obtain class notes, conduct group discussions, and prepare online assignments. This pilot program served to provide an evaluation of the effectiveness of these learning strategies and technologies for use by other courses and schools within the Georgia Department of Adult and Technical Education. (Contains 2 figures and 2 tables.)


Hollandsworth, R.J. (2007). Managing the Podcast Lecture: A Hybrid Approach for Online Lectures in the Business Classroom. TechTrends: Linking Research and Practice to Improve Learning, 51(4), 39-44. Retrieved June 5, 2023 from .

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