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The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model
ARTICLE

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Journal of Marketing Education Volume 29, Number 2, ISSN 0273-4753

Abstract

A structural model of the drivers of online education is proposed and tested. The findings help to identify the interrelated nature of the lectures delivered via technology outside of the traditional classroom, the importance of mentoring, the need to develop course structure, the changing roles for instructors and students, and the importance of designing and delivering course content on the enhancement of the online learning experience. The results support an integrated, building-block approach for developing successful online programs and courses. (Contains 2 tables and 2 figures.)

Citation

Peltier, J.W., Schibrowsky, J.A. & Drago, W. (2007). The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model. Journal of Marketing Education, 29(2), 140-153. Retrieved March 19, 2019 from .

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