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Blended Learning in MBA Education: A Cross-Cultural Experiment

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Open Learning Volume 26, Number 3, ISSN 0268-0513


e-Learning has entered the mainstream in higher education and many institutions are implementing technology-mediated learning at some level. This paper outlines the case of a course taught jointly in 2010 over three months by two graduate programmes in management at the University of Tsukuba in Japan and the Grenoble Ecole de Management in France through a video-conferencing system and other information and communications technology tools. The authors used a blended learning approach aimed at increasing collaboration among instructors and students remotely located. The results of a questionnaire survey of students conducted during the course provide practical recommendations for developing and managing a hybrid course balancing the positive aspects of e-learning with the benefits of face-to-face instruction, while suiting the participants' cultural learning preferences. Particular insights include selecting a relevant blended learning course topic, addressing student diversity and distinct learning motives, and bringing "tangible diversity" through the exchange of faculty. (Contains 1 figure and 2 tables.)


Magnier-Watanabe, R., Benton, C., Herrig, H. & Aba, O. (2011). Blended Learning in MBA Education: A Cross-Cultural Experiment. Open Learning, 26(3), 253-263. Retrieved May 29, 2023 from .

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