The medium and the message
Australasian Journal of Educational Technology Volume 11, Number 1, ISSN 0814-673X Publisher: Australasian Society for Computers in Learning in Tertiary Education
From discussions expounding the virtues of interactive multimedia (IMM) appearing frequently in the popular press, education and training literature, conference presentations and seminars, it could be construed that IMM is being heralded as the answer to training and education needs for the 1990s, but what does the phenomenon offer trainers and/or educators, striving to achieve cost efficient and effective learning? It seems reasonable to suggest that developments in the understanding of teaching and learning methods that enhance and nurture cognitive skill acquisition are what underlies the potential contribution of IMM to improved learning effectiveness.
Richardson, L. & Richardson, L. (1995). The medium and the message. Australasian Journal of Educational Technology, 11(1),. Australasian Society for Computers in Learning in Tertiary Education.