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Conceptualizing a Persuasive Game Framework

, Purdue University, United States

EdMedia + Innovate Learning, in Denver, Colorado, USA ISBN 978-1-880094-95-2 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC


How can video games “modify or change values, wants, beliefs and actions of others”? In order to answer this question we propose a persuasive game framework that analyzes flow, engagement, and immersion through procedural rhetoric and ethos. Using examples of current games and recent theory proposed by Bogost and Evans this paper explores the relationship between idea changing games and the processes that make them accessible and valid.


Ruggiero, D. (2012). Conceptualizing a Persuasive Game Framework. In T. Amiel & B. Wilson (Eds.), Proceedings of EdMedia 2012--World Conference on Educational Media and Technology (pp. 1181-1185). Denver, Colorado, USA: Association for the Advancement of Computing in Education (AACE). Retrieved September 26, 2021 from .