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Does Social Media Enhance the Effectiveness of Graduate Business Education? -- A Small Classroom Study PROCEEDINGS

, , Purdue University Calumet, United States ; , California State University, East Bay, United States

Society for Information Technology & Teacher Education International Conference, in Austin, Texas, USA ISBN 978-1-880094-92-1 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA

Abstract

Social networking media link people globally and hold immense potential for the enhancement of teaching and learning, especially in graduate business education. This paper defines social networking and provides a framework for understanding the six categories of social media. It also describes how Facebook was integrated into a graduate business course taught at a regional campus of a Midwestern land grant university. Lastly, it summarizes the results of a survey that designed to assess the effectiveness of Facebook usage in the course. The attitudes of 17 students who participated in the business course that incorporated Facebook into its pedagogical design were measured. Overall, students were highly satisfied with the Facebook experience in their course. This attitude was rated highest, followed by positive, but slightly lower attitudes on Facebook’s ability to foster connectedness, learning, and course convenience. Implications for the incorporation of social media into other courses are discussed.

Citation

Barczyk, C., Nareddy, P. & Duncan, D. (2012). Does Social Media Enhance the Effectiveness of Graduate Business Education? -- A Small Classroom Study. In P. Resta (Ed.), Proceedings of SITE 2012--Society for Information Technology & Teacher Education International Conference (pp. 1661-1668). Austin, Texas, USA: Association for the Advancement of Computing in Education (AACE). Retrieved November 20, 2017 from .

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