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Web and Social Media Platforms for Collaboration, Iterative Testing and Marketing Within a Client-Focused Curriculum: Considerations for Curriculum Planning, Student Engagement and Long-Term Success PROCEEDINGS

, , Fanshawe College, Canada

EdMedia: World Conference on Educational Media and Technology, in Lisbon, Portugal ISBN 978-1-880094-89-1 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

This presentation describes curriculum initiatives that involve students working on real-world digital media initiatives with corporate and government clients, and how the use of popular social media platforms and other online resources facilitate a client-based, team-oriented development cycle within the curriculum. Selected students who participated were interviewed, and their feedback indicated that this aspect of their academic experience was a significant highlight in their curriculum. Positive and negative impacts on traditional curriculum and learning methodologies were identified, and assisted in planning subsequent phases. Sample application prototypes, Facebook groups and online marketing strategies were created for demonstration, and enhancements to learning outcomes and long-term success/job creation outcomes for participants were realized in: Increased industry and job success, and continuation of this formal collaboration into the commercialization phase.

Citation

Delgado, R. & Haaf, R. (2011). Web and Social Media Platforms for Collaboration, Iterative Testing and Marketing Within a Client-Focused Curriculum: Considerations for Curriculum Planning, Student Engagement and Long-Term Success. In T. Bastiaens & M. Ebner (Eds.), Proceedings of ED-MEDIA 2011--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 137-141). Lisbon, Portugal: Association for the Advancement of Computing in Education (AACE). Retrieved November 25, 2017 from .

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