Exploring the Instructional Conditions for a Reverse Modality Effect in Multimedia Instruction ARTICLE
Jongpil Cheon, Steven Crooks, Fethi Inan, Raymond Flores, Fatih Ari, Texas Tech University, United States
Journal of Educational Multimedia and Hypermedia Volume 20, Number 2, ISSN 1055-8896 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA
This study explored the causes of the reverse modality effect when learning from multimedia instruction. Participants were randomly assigned to one of two groups (visual text or spoken text). The findings revealed a reverse modality effect wherein that those studying visual text outperformed those studying spoken text on three assessments. Further investigation revealed significant differences in text access frequency, but not mental effort, between the two groups. This study provides theoretical support for establishing the boundaries of the modality effect, as well as extending the literature on possible causes for the reverse modality effect.
Cheon, J., Crooks, S., Inan, F., Flores, R. & Ari, F. (2011). Exploring the Instructional Conditions for a Reverse Modality Effect in Multimedia Instruction. Journal of Educational Multimedia and Hypermedia, 20(2), 117-133. Waynesville, NC USA: Association for the Advancement of Computing in Education (AACE). Retrieved September 23, 2017 from https://www.learntechlib.org/p/36045/.
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