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Teaching the Google–Eyed YouTube Generation PROCEEDINGS

, University of Sussex, United Kingdom

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, Canada ISBN 978-1-880094-76-1 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA


The University sector in the UK has undertaken a massive transformation over recent years, resulting in a current mass market. Institutions (and their managers) are facing enormous challenges to establish competitive advantages whilst attending to customer need and focus. A smarter, cost-effective, lean teaching and learning environment needs to evolve in order for UK universities to compete in a flatter global educational market place. The challenges of teaching large groups of students from a very diverse range of backgrounds and abilities will also be discussed.


Ashraf, B. (2009). Teaching the Google–Eyed YouTube Generation. In T. Bastiaens, J. Dron & C. Xin (Eds.), Proceedings of E-Learn 2009--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 2252-2262). Vancouver, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved November 15, 2018 from .


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