Participants’ Repeat-Visiting Behavior in an Online Community
Fang-Ling Lin, Guey-Fa Chiou, Hua-Shan Hsu, Graduate Institude of Information and Computer Education, NTNU, Taiwan
EdMedia + Innovate Learning, in Honolulu, HI, USA ISBN 978-1-880094-73-0 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC
To explore the repeat-visiting behavior of an online community, an NBD model is applied to describe the participants’ repeat-visiting frequency, and a Poisson regression method is used to investigate the correlation between online facilitations and repeat visiting. The main results are that (1) the NBD model can be directly applied to characterize the repeat-visiting frequency distribution of online community participants; (2) online facilitation strategies, newsletters, discussion boards, and research zones are statistically significant in regard to participants’ repeat-visiting; and (3) the correlations between the demographics and repeat-visiting behavior are not statistically significant. Based on these results, various implications for managing an online community of practice are discussed.
Lin, F.L., Chiou, G.F. & Hsu, H.S. (2009). Participants’ Repeat-Visiting Behavior in an Online Community. In G. Siemens & C. Fulford (Eds.), Proceedings of ED-MEDIA 2009--World Conference on Educational Multimedia, Hypermedia & Telecommunications (p. 4443). Honolulu, HI, USA: Association for the Advancement of Computing in Education (AACE).
© 2009 Association for the Advancement of Computing in Education (AACE)