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Miller, R. (2008). A Preliminary Review of Online Role-plays as a Tool for Experiential Learning in Marketing Education. In C. Bonk, M. Lee & T. Reynolds (Eds.), Proceedings of E-Learn 2008--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 144-149). Las Vegas, Nevada, USA: Association for the Advancement of Computing in Education (AACE).