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The media literacy spectrum: shifting pedagogic design

, Institute for Work Based Learning, Middlesex University, United Kingdom

EdMedia + Innovate Learning, in Vienna, Austria ISBN 978-1-880094-65-5 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC


At Work Based Learning we have distance learning students that can not easily access the web. We needed an offline induction resource that was scalable for our university undergraduates to our doctoral candidates. Our programme is trans-discipline, inclusive of many professions, so we wanted to support all of our international stakeholders with access to online communication in the design as well. The resource was pedagogically structured to accommodate the learning preferences of the offline student while anticipating the growth of the networked millennium learners. We address the media literacy spectrum and how the pedagogic design of eLearning events must adapt to the student’s needs. It is informed by social media theory recognising oral, print and the growing impact of digital literacy. An exemplar is reviewed addressing logistical, usability and pedagogic concerns. We conclude with a summary of lessons learnt with pedagogic guidelines offered and some possible software solutions.


Basiel, A.S. (2008). The media literacy spectrum: shifting pedagogic design. In J. Luca & E. Weippl (Eds.), Proceedings of ED-MEDIA 2008--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 3614-3630). Vienna, Austria: Association for the Advancement of Computing in Education (AACE). Retrieved April 25, 2019 from .