Abstract

This paper reports on the design, implementation, and effects of using a web scenario-based project approach in an undergraduate media management course. The goals of the course were twofold: 1) to provide a knowledge foundation of the economics, management, and programming practices of the telecommunications industry; and 2) to conduct an initial media analysis on a current media program by using knowledge learned in class. A scenario-project was designed to give students opportunities to apply knowledge, to integrate real data on the Internet, and to gain a sense of professionalism. Implementation issues and future directions for this type of scenario-based authentic learning were also discussed.

Citation

Ni, X. & Ren, C. (2006). Implementation and Effects of Scenario-based Authentic Learning in an Undergraduate Media Management Course. In C. Crawford, R. Carlsen, K. McFerrin, J. Price, R. Weber & D. Willis (Eds.), Proceedings of SITE 2006--Society for Information Technology & Teacher Education International Conference (pp. 1726-1730). Orlando, Florida, USA: Association for the Advancement of Computing in Education (AACE). Retrieved December 6, 2023 from https://www.learntechlib.org/primary/p/22312/.