An Online Marketing Guide for Educational Institutions
Hendrik Speck, FH Kaiserslautern, Germany
EdMedia + Innovate Learning, in Montreal, Canada ISBN 978-1-880094-56-3 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC
The paper presents an empirical survey of the technologies, skills and resources required to create a successful viral marketing and institutional strategy for educational institutions within a competitive network concentric environment. The paper will discuss branding strategies for distance learning institutions and develop product strategies to maintain a profitable, networked learning environment.
Speck, H. (2005). An Online Marketing Guide for Educational Institutions. In P. Kommers & G. Richards (Eds.), Proceedings of ED-MEDIA 2005--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 1512-1513). Montreal, Canada: Association for the Advancement of Computing in Education (AACE).
© 2005 Association for the Advancement of Computing in Education (AACE)