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The Design Factors of the Initial Trust in the Internet environment
PROCEEDINGS

, Graduate Institute of Communication Studies, National Chiao Tung University, Taiwan, Taiwan ; , Graduate Institute of Communication Studies, National Chiao Tung University, Taiwan

EdMedia + Innovate Learning, in Montreal, Canada ISBN 978-1-880094-56-3 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC

Abstract

In spite of phenomenal growth of online activities, consumers still reluctance to engage in spontaneous financial transactions for online marketplaces. Consumers may not trust online vendors due to business-to-consumer process often happen between strangers. It is thus necessary to study the critical impediment issues, such as trust mechanisms, in the e-commerce environment. The characteristics of interaction during e-commerce exchange will be critical for the building stage of trust development. Therefore, the purposes of the present study intended to investigate the design factors that might affect consumers' initial trust during shopping online. A empirical study was conducted. The results of this study suggest that there are specific design factors contributing for consumers' initial trust through three shopping phases: Information phase, Agreement phase, and Community phase.

Citation

Lee, J. & Huang, Y.c. (2005). The Design Factors of the Initial Trust in the Internet environment. In P. Kommers & G. Richards (Eds.), Proceedings of ED-MEDIA 2005--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 993-997). Montreal, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved November 14, 2019 from .

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