Look into my eyes! Exploring the effect of addressing in educational videos
Learning and Instruction Volume 49, Number 1, ISSN 0959-4752 Publisher: Elsevier Ltd
Numerous studies were conducted to investigate how recipients are affected by the miscellaneous characters in multimedia. However, there is a lack of research concerning the connection between parasocial processes and learning performances. This study aims to investigate the influence of
Beege, M., Schneider, S., Nebel, S. & Rey, G.D. (2017). Look into my eyes! Exploring the effect of addressing in educational videos. Learning and Instruction, 49(1), 113-120. Elsevier Ltd.