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Effects of Organizational Pictures and Modality as a Feedback Strategy on Learner Comprehension and Satisfaction
ARTICLE

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Educational Technology Research and Development Volume 66, Number 5, ISSN 1042-1629

Abstract

One of the strongest instructional interventions documented in educational literature is the use of feedback to influence learning outcomes. However, there is lack of empirical research specifically pertaining to the use of multimedia in the feedback message. The purpose of this research was to test whether organizational pictures and modality as a feedback strategy had an effect on learner comprehension and satisfaction. The research design was a 2 Multimedia (Picture Present vs. Picture Absent) × 2 Modality (Narration vs. On-screen Text) × Trial (Trial 1 vs. Trial 2) with Multimedia and Modality serving as between-subject conditions and Trial serving as a repeated measure. One-hundred fifteen university students participated in the study. Findings show statistically significant increases in comprehension scores from Trial 1 to Trial 2 assessments for all four treatment conditions. Learners in the Picture present conditions were statistically more satisfied with the learning experience. Additionally, we used eye-tracking to verify the extent to which the pictures were used in the feedback message. A discussion and recommendations for future research and feedback design are provided.

Citation

Ritzhaupt, A.D., Pastore, R., Wang, J. & Davis, R.O. (2018). Effects of Organizational Pictures and Modality as a Feedback Strategy on Learner Comprehension and Satisfaction. Educational Technology Research and Development, 66(5), 1069-1086. Retrieved November 20, 2019 from .

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