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Tapping Technology in Creating Product Development Studies: Reflections on an ESP-Business Project
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Abstract

This paper describes a teacher's reflections on a technology-enhanced project-based learning approach to teaching an ESP-business lesson on product development, which is part of the curriculum for Conference English and Meetings Practice (CEMP), a business-track course for the Adult Continuing Education program at a private university in southern Taiwan. The project aimed to provide students with the opportunity to simulate the process of creating an improved product concept based on target market needs and produce a marketing campaign. Students worked on blending traditional materials with technology throughout the learning process from brainstorming, sketching, and presenting visually creative layouts. One of the caveats of undertaking this project was the time involved in production. Similar to real-life marketing scenarios, the crucial element was shooting and editing the videos and the making of the product prototype. Nonetheless, they were able to overcome those challenges and their product studies showed their flair for creativity and ingenuity. [For the complete book, "10 Years of the LLAS eLearning Symposium: Case Studies in Good Practice," see ED577046.]

Citation

Yeh, A. Tapping Technology in Creating Product Development Studies: Reflections on an ESP-Business Project. Retrieved September 20, 2020 from .

This record was imported from ERIC on January 9, 2019. [Original Record]

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