Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users
Wei-Hsi Hung, National Chengchi University ; Pei-Hsuan Hsieh, National Cheng Kung University, R.O.C, Taiwan ; Yao-De Huang, National Chung Cheng University, R.O.C., Taiwan
IRRODL Volume 19, Number 4, ISSN 1492-3831 Publisher: Athabasca University Press
The use of e-textbooks has become popular in certain countries, yet there is debate in the literature about whether it is advantageous to adopt e-textbooks and if they positively influence students’ learning and performance. Prior studies on the acceptance of e-textbooks were mainly based on one theoretical perspective, and did not differentiate samples between experienced and inexperienced users. From a social- and task-related view, this study aims to identify the critical factors that stimulate acceptance intentions of e-textbooks among tertiary students, particularly between experienced and inexperienced users. Based on 912 questionnaires, this study found that performance expectancy, perceived enjoyment, and perceived task-technology fit are the factors affecting students’ behavioral intention for acceptance in both sampling groups. However, social impact only has significant influence on acceptance intention of inexperienced users. Also, gender has a moderating effect on the relationship of performance expectancy and behavioral intention of inexperienced users only. This study provides useful implications for marketing e-textbooks, and fills the literature gap.
Hung, W.H., Hsieh, P.H. & Huang, Y.D. (2018). Critical Factors of the Adoption of e-Textbooks: A Comparison Between Experienced and Inexperienced Users. The International Review of Research in Open and Distributed Learning, 19(4),. Athabasca University Press.