You are here:

Designing an Interactive Online Case Exercise: Process and Tools, Design Challenges, and Lessons Learned
PROCEEDING

, Graziadio School of Business and Management, Pepperdine University, United States ; , eLearning Productions, United States ; , Graziadio School of Business and Management, Pepperdine University, United States

E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, British Columbia, Canada ISBN 978-1-939797-31-5 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA

Abstract

A professor in the online MBA program for working adults at the Graziadio School of Business and Management (Pepperdine University) collaborated with an instructional designer, located on the opposite coast, to create an interactive exercise in which students used Porter’s Five Forces model to analyze an industry. Developing the exercise, which incorporated the higher-order skills of critical thinking and evaluating alternatives, proved to be more challenging than expected. Decomposing the model and applying it to an industry case had unknown design challenges and technical issues that increased the time and funds to develop. However, this experience provided a model for future course enhancements - the policies and procedures developed will apply to all online courses. This paper discusses the process and tools used, design challenges, and lessons learned from the perspectives of the Assistant Professor of Strategy, the Senior Instructional Designer, and the Director of e-Learning.

Citation

Biseda, M., Schramm, G. & Stewart, S. (2017). Designing an Interactive Online Case Exercise: Process and Tools, Design Challenges, and Lessons Learned. In J. Dron & S. Mishra (Eds.), Proceedings of E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 256-262). Vancouver, British Columbia, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved March 23, 2019 from .

Keywords

View References & Citations Map

References

  1. Alavi, M., & Gallupe, R.B. (2003). Using Information Technology in Learning: Case Studies in Business and Management Education Programs. Academy of Management Learning& Education, 2(2), 139-153.
  2. Bruner, J. (1990). Acts of meaning. Cambridge, MA: Harvard University Press.
  3. Fitzgerald, G., Mitchem, K., Hollingsead, C., Miller, K., Koury, K. & Tsai, H.H. (2007). Multimedia Cases and Situated Learning: What Works? In C. Montgomerie& J. Seale (Eds.), Proceedings of ED-MEDIA 2007-World Conference on Educational Multimedia, Hypermedia& Telecommunications, Association for the Advancement of Computing in Education, Vancouver, BC. 3884-3892. Retrieved September 10, 2017 from https://www-learntechlib-org.lib.pepperdine.edu/p/25938/. Forehand, M. (2005). Bloom's taxonomy: Original and revised. In M. Orey (Ed.), Emerging perspectives on learning, teaching, and technology. Retrieved September 10, 2017 from http://projects.coe.uga.edu/epltt/.
  4. Porter, M.E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93.
  5. Putman, S. (2014). Using Prototypes in Instructional Design. TD at Work, 31(1410), 1-16.
  6. Rollag, K. (2010). Teaching Business Cases Online Through Discussion Boards: Strategies and Best Practices. Journal of Management Education, 34(4):499-526.
  7. Stewart, S., Biseda, M.A., & Granados Rugeles, N.F. (2015). Best Practices for Online Course Design, Student Engagement and High Touch Faculty. Proceedings of E-Learn: World Conference on E-Learning inCorporate, Government, Healthcare, and Higher Education 2015, Association for the Advancement of Computing in Education, Kona, Hawaii. 1895-1900.
  8. Sudzina, M.R. & Sudzina, C.M. (2003). Insights into Successfully Teaching with Cases On-Line: The View from Both Sides of the 'Net. Presented at World Association for Case Method Research and Case Method Application Annual Meeting. Retrieved October 10, 2017 from https://www.learntechlib.org/p/97269/.
  9. Thormann, J. & Zimmerman, I.K. (2012). The complete step-by-step guide to designing and teaching online courses. New York, New York: Teachers College Press.
  10. Torrance, M. (2014). Agile and LLAMA for ISD Project Management. TD at Work, 31(1141), 1-16.
  11. Webb, H.W., Gill, G., & Poe, G. (2005). Teaching with the Case Method Online: Pure Versus Hybrid Approaches. Decision Sciences Journal of Innovative Education, 3(2), 223-250.

These references have been extracted automatically and may have some errors. If you see a mistake in the references above, please contact info@learntechlib.org.

Slides