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Potentials and possibilities of using social media by universities – the case of Facebook used by the University of Hagen
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, Fernuniversität Hagen, Germany ; , Saint-Petersburg State University of Economics, Russian Federation

Global Learn, in Limerick, Ireland Publisher: Association for the Advancement of Computing in Education (AACE)

Abstract

Abstract: In recent years the internet has changed user behavior massively. The development has led to people networking and novel forms of communication and collaboration. For this purpose the term Web 2.0 has been established. Currently, social networks are the most common form of Web 2.0 applications. The wide dissemination provides new possibilities for communication and the creation of contents. Both, companies and public institutions increasingly use social media. However, an analysis has shown that the true potential of social media is only seldom used. More often, social media are used as yet another channel for push communication rather than a channel for creation. This paper presents a brief analysis of how Facebook, as a social media application, is used by universities as public institutions, and what could be done to tap into the potential of social media in an environment of communication, learning, and collaboration.

Citation

Grawe, C. & Kourotchkina, A. (2016). Potentials and possibilities of using social media by universities – the case of Facebook used by the University of Hagen. In Proceedings of Global Learn-Global Conference on Learning and Technology (pp. 21-27). Limerick, Ireland: Association for the Advancement of Computing in Education (AACE). Retrieved May 29, 2020 from .

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