You are here:

Potentials and possibilities of using social media by universities – the case of Facebook used by the University of Hagen
PROCEEDING

, Fernuniversität Hagen, Germany ; , Saint-Petersburg State University of Economics, Russian Federation

Global Learn, in Limerick, Ireland Publisher: Association for the Advancement of Computing in Education (AACE)

Full Text

Abstract

Abstract: In recent years the internet has changed user behavior massively. The development has led to people networking and novel forms of communication and collaboration. For this purpose the term Web 2.0 has been established. Currently, social networks are the most common form of Web 2.0 applications. The wide dissemination provides new possibilities for communication and the creation of contents. Both, companies and public institutions increasingly use social media. However, an analysis has shown that the true potential of social media is only seldom used. More often, social media are used as yet another channel for push communication rather than a channel for creation. This paper presents a brief analysis of how Facebook, as a social media application, is used by universities as public institutions, and what could be done to tap into the potential of social media in an environment of communication, learning, and collaboration.

Citation

Grawe, C. & Kourotchkina, A. (2016). Potentials and possibilities of using social media by universities – the case of Facebook used by the University of Hagen. In Proceedings of Global Learn-Global Conference on Learning and Technology (pp. 21-27). Limerick, Ireland: Association for the Advancement of Computing in Education (AACE). Retrieved October 18, 2021 from .

© 2016 Association for the Advancement of Computing in Education (AACE)

References

View References & Citations Map
  1. Bruhn, M. (2014). Marketing, 12. Auflage, Wiesbaden. Bundesverband Informationswirtschaft, Telekommunikation und neue Medien E.V. (BITKOM) (2015). Social Media– Leitfaden, 3. Auflage. Ebner M./Nagler, W./Schön, M. (2012). Have They Changed? Five years of Survey on Academic NetGeneration. In: Proceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications (VA: AACE) (pp. 343-353).
  2. Hettler, U. (2010). Social Media Marketing– Marketing mit Blogs, Sozialen Netzwerken und weiteren Anwendungen des Web 2.0, München. Kruse, B./Baumöl, U. (2016). Providing Contextual Insights on the Organizational Usage of Public Social Network Sites– The Case of Facebook. In: Proceedings 49th Hawaii International Conference on System Sciences (HICSS) (pp. 4183-4192).
  3. O’Reilly, T. (2005): What is Web 2.0? – Design Patterns and Business Models for the Next Generation of Software, http://www.oreilly.com/pub/a/web2/archive/what-is-web-20.html.
  4. Pluragraph (2016). Https://pluragraph.de/categories/universitaeten.

These references have been extracted automatically and may have some errors. Signed in users can suggest corrections to these mistakes.

Suggest Corrections to References