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Visual Literacy: A Failed Metaphor?


ECTAJTRD Volume 31, Number 2, ISSN 0148-5806


Psycholinguistics, pathology, and developmental, cognitive, and cross-cultural social psychology are cited to support the argument that the visual literacy construct has not led to useful research and defensible practice. A reconceptualization of the inherent assumptions and implications is proposed. A 68-item reference list is provided. (Author/MBR)


Cassidy, M.F. & Knowlton, J.Q. (1983). Visual Literacy: A Failed Metaphor?. Educational Communication and Technology: A Journal of Theory, Research, and Development, 31(2), 67-90. Retrieved September 22, 2019 from .

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