Abstract

Presents a study of comprehension as a function of the stimulation-seeking motive in relation to the degree of structure involved in information presented in film. The study indicates possible differential-encoding or information processing strategies between individuals, both high and low in the stimulation-seeking motive. (Author/JEG)

Citation

Braverman, M.T. & Farley, F.H. (1978). Arousal and Cognition: The Stimulation-Seeking Motive and Structural Effects in the Comprehension of Film. Educational Communication and Technology: A Journal of Theory, Research, and Development, 26(4), 321. Retrieved June 8, 2023 from https://www.learntechlib.org/p/168855/.

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Keywords

• Cognitive Processes
• comprehension
• Concept Formation
• Films
• Instructional Films
• Learning Activities
• motivation
• Student Educational Objectives
• undergraduate students