You are here:

Procyon LLC: From Music Recommendations to Preference Mapping

Journal of Information Systems Education Volume 22, Number 4, ISSN 1055-3096


Procyon LLC had re-launched and renamed their music discovery site, Electra, to Capella, in 2008. Its core strength had originated from Electra's proprietary technology, which used music libraries from real people, its members, to generating "automated word-of-mouth" recommendations, targeted advertising and editorial content. With the re-launch, Capella's focus changed from a business-to-consumer destination site to a demonstration site for Procyon as it pursued a new business-to-business strategy. What led Procyon to make this strategic change? What products and services should it market, and to whom? This case describes the transition from music recommendation to preference mapping, and provides students with a variety of alternative partnering options to consider as they move forward. (Contains 4 figures.)


Chinn, S.J. (2011). Procyon LLC: From Music Recommendations to Preference Mapping. Journal of Information Systems Education, 22(4), 297-305. Retrieved April 9, 2020 from .

This record was imported from ERIC on December 3, 2015. [Original Record]

ERIC is sponsored by the Institute of Education Sciences (IES) of the U.S. Department of Education.

Copyright for this record is held by the content creator. For more details see ERIC's copyright policy.