Generation Y and Higher Education: The "Other" Y2K
Journal of Institutional Research Volume 13, Number 1, ISSN 1443-2110
The technological developments of the late 20th century opened up a whole vista of possibilities, both social and professional, that transformed millions of lives around the world. However, for the Millennial Generation, or people born in or after 1980, it also had a profound effect on shaping how they view and interact with their world: their perspectives, their attitudes and their visions for the future. Some of these represent a sharp deviation from those who have preceded them, and raise a range of important issues that are already confronting employers, administrators and teachers as they enter the workforce and higher education. This article uses an integration format to explore the Australian Millennial customer of higher education at the dawn of the 21st century: how to attract them, how to retain them and how to help them negotiate and forge the brave new world of the future.
Nimon, S. (2007). Generation Y and Higher Education: The "Other" Y2K. Journal of Institutional Research, 13(1), 24-41.