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Role of Audience In Multimedia Production
PROCEEDINGS

, University of Lethbridge, Canada

Society for Information Technology & Teacher Education International Conference, ISBN 978-1-880094-37-2 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC USA

Abstract

Multimedia projects are opportunities to negotiate meaning through a variety of portrayals. However, too often multimedia projects are created with inadequate thought for how it will be perceived by others. Multimedia products at times are not user- friendly or meaningful because the creator has designed it from an egocentric perspective. This paper will describe an ongoing research project that uses a set of formative evaluation activities involving peer and target population evaluation. These activities are designed to help students involved in multimedia production to develop a greater sense of audience.

Citation

Steed, M. (2000). Role of Audience In Multimedia Production. In D. Willis, J. Price & J. Willis (Eds.), Proceedings of SITE 2000--Society for Information Technology & Teacher Education International Conference (pp. 1150-1157). Waynesville, NC USA: Association for the Advancement of Computing in Education (AACE). Retrieved July 3, 2022 from .

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