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More than Just Fun and Games: BSG and Glo-Bus as Strategic Education Instruments
ARTICLE

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Journal of Management Education Volume 38, Number 5, ISSN 1052-5629

Abstract

Simulations like the BSG and Glo-Bus allow students the opportunity to practice their integrated, strategic management skills in a relatively risk-free environment or "live case." We review these games and address their strengths, along with the challenges associated with their classroom application. Because of their sound designs and intimacy with the principles of strategic management, the BSG and Glo-Bus provide unique and particularly rich contexts for student application of capstone constructs through complex, yet enjoyable, competitive frameworks.

Citation

Karriker, J.H. & Aaron, J.R. (2014). More than Just Fun and Games: BSG and Glo-Bus as Strategic Education Instruments. Journal of Management Education, 38(5), 768-775. Retrieved November 29, 2022 from .

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