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Dynamic visualizations: How attraction, motivation and communication affect streaming video tutorial implementation

, Capella University, United States

Capella University . Awarded


The rapid advancement in the capabilities of computer technologies has made it easier to design and deploy dynamic visualizations in web-based learning environments; yet, the implementation of these dynamic visuals has been met with mixed results. While many guidelines exist to assist instructional designers in the design and application of learning graphics, there is a gap in the research concerning the appropriate design and application of dynamic visuals. This study investigated a conceptual model of attraction, motivation, and communication for educational graphics and its application and appropriateness in the creation of dynamic visualizations in the form of video tutorials in web based learning environments. The investigation employed a mixed methods approach using a Delphi technique consisting of two rounds of inquiry. After a field test to establish reliability and validity, a panel of experts was presented with four video tutorials with varying combinations of the attraction, motivation, and communication concepts. After viewing the video tutorials, the panel responded to a survey instrument with open-ended questions. After two rounds of review, responses from the expert panel were analyzed to identify themes and gain consensus on the appropriateness and application of the conceptual model in video tutorials. The panel of experts was in agreement that attraction, motivation, and communication concepts were appropriately represented in the tutorial videos and the model can serve as a guide during the planning and design phase. The experts indicated that the application of the model in the design and production of video tutorials could help learners to solidify ideas and would also aid slower learners; however the linear progression and separation of long-term memory, working memory and sensory memory types may cause the model to lack practical application. This investigation may offer instructional designers with insight on ways to properly design and integrate video tutorials to meet the changing needs of online learner.


Boger, C. Dynamic visualizations: How attraction, motivation and communication affect streaming video tutorial implementation. Ph.D. thesis, Capella University. Retrieved May 8, 2021 from .

This record was imported from ProQuest on October 23, 2013. [Original Record]

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