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Teaching Websites as Communication: A “Coffee Shop Approach” PROCEEDINGS

, , University of Lugano, Switzerland ; , Faculty of Institutional Communication, Pontifical University of the Holy Cross, Italy

EdMedia: World Conference on Educational Media and Technology, in Lugano, Switzerland ISBN 978-1-880094-53-2 Publisher: Association for the Advancement of Computing in Education (AACE), Waynesville, NC


Effectively teaching Internet communication and website design to students without a technical background is not a trivial task. This paper introduces a framework for understanding the factors characterizing the communication scenario defined by a website which has been used in undergraduate courses of the Communication curriculum. The approach assumes that the creation and management of websites involve both technical and non-technical aspects since a website is a complex and a multidimensional reality. Indeed, a website is: 1) a cluster of contents and services; 2) a collection of technical instruments; 3) a group of people who run the website and 4) a group of people who visit it; moreover, all the above aspects are to be understood in a given (communication market) context. Only if all of these dimensions are taken into consideration, will it be possible to communicate successfully through the Internet.


Bolchini, D., Cantoni, L. & Arasa, D. (2004). Teaching Websites as Communication: A “Coffee Shop Approach”. In L. Cantoni & C. McLoughlin (Eds.), Proceedings of ED-MEDIA 2004--World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 4119-4124). Lugano, Switzerland: Association for the Advancement of Computing in Education (AACE). Retrieved October 21, 2017 from .