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The Changing Shape of Corporate Universities


Innovate: Journal of Online Education Volume 1, Number 5, ISSN 1552-3233


About seven years ago, technological innovation gave rise to the e-learning industry and the growth of corporate universities. Early in the evolution of the industry, corporate universities represented a reasonable deployment of learning technologies. They enabled companies to deliver the right content to target markets (e.g., employees, partners, and customers) and to reduce training costs by substituting technology for labor. Recent trends, however, suggest that human resource (HR)-based corporate universities have lost some of their luster. Chief financial officers (CFOs) and business managers are exercising more influence over the use of learning technologies in core business operations by employing enterprise, organization, and workflow models. In this article, the authors describe changes in the e-learning industry and corporate universities that serve to embed learning into the explicit activities of the workplace. (Contains 1 exhibit.)


Baucus, D. & Baucus, M. (2005). The Changing Shape of Corporate Universities. Innovate: Journal of Online Education, 1(5),. Retrieved September 29, 2022 from .