You are here:

E-Learning and the Development of "Voice" in Business Studies Education
ARTICLE

,

International Journal of Educational Management Volume 21, Number 1, ISSN 0951-354X

Abstract

Purpose: This paper seeks to engage in an examination of "Quality in Business Education" (the QUBE project) with a specific brief to examine student involvement in the quality process. Design/methodology/approach: The work was carried out in conjunction with five partner institutions. The semantic distinctions between the terms "customer" and "consumer" subject to a detailed discussion. The paper examines the role of e-learning in facilitating and encouraging student engagement in course delivery and evaluation. Findings: One of the classic formulations in which consumers may react to the provision of services is provided by Hirschman's formulation of responses to the provision of services. Put simply, consumers may "vote with their feet" by choosing an alternative supplier of services that fits their need (exit). Another response is to articulate concerns vociferously in order to obtain redress or amelioration (voice). These traditional marketing concepts are then applied to the case of higher education. Originality/value: The paper suggests an explanation why the student voice does not achieve more prominence, given the possibilities offered by recent advances in ICT, and details some of the experiences of course delivery and evaluation in their own institution.

Citation

Hart, M. & Rush, D. (2007). E-Learning and the Development of "Voice" in Business Studies Education. International Journal of Educational Management, 21(1), 68-77. Retrieved February 24, 2020 from .

This record was imported from ERIC on April 18, 2013. [Original Record]

ERIC is sponsored by the Institute of Education Sciences (IES) of the U.S. Department of Education.

Copyright for this record is held by the content creator. For more details see ERIC's copyright policy.

Keywords